Location data answers the questions that spreadsheets cannot: where to expand, how to optimize routes, and which markets to target.
Where your customers are, where your competitors operate, where your deliveries go, where your next location should open. These are not just logistics questions. They are strategic decisions worth millions, and the answers live in spatial data.
Most businesses underuse their location data because they lack the tools and expertise to analyze it. They know where their stores are on a map, but they cannot tell you which zip codes are underserved, where delivery routes overlap, or which market expansion would generate the highest return.
We bring 9+ years of geospatial analytics experience, including building GIS programs for municipal governments and developing interactive mapping applications. Whether you need a one-time spatial analysis or a full-featured mapping platform, we deliver location intelligence that translates directly into better decisions.
We ingest, clean, and transform spatial datasets from GPS logs, shapefiles, satellite imagery, and location APIs into formats ready for analysis and mapping.
Data-driven location scoring that combines demographic data, competitor proximity, traffic patterns, and custom criteria to rank potential sites.
Algorithms that reduce drive time, fuel costs, and delivery windows by finding the most efficient paths across your network of stops and constraints.
Interactive web maps built with Mapbox, Leaflet, or Google Maps APIs that let your team explore spatial data through intuitive, purpose-built interfaces.
Balanced territory assignments and service area boundaries that account for workload, travel time, demographics, and growth potential.
Statistical analysis of spatial patterns to identify clusters, trends, and outliers in everything from crime data to customer concentrations.
Connecting spatial data with your existing business systems so location intelligence flows directly into your dashboards, CRM, or operational tools.
Mapping and analysis of physical assets, environmental features, and infrastructure networks for planning, compliance, and operational decision-making.
You are evaluating new locations but relying on gut feel and real estate broker opinions instead of demographic data, traffic patterns, and competitive analysis. You need data-backed site scoring.
Your fleet is on the road every day, but routes are planned manually or with basic tools. You need optimization that accounts for time windows, vehicle capacity, and real-world traffic data.
You manage public assets, infrastructure, or service delivery across a geographic area. You need mapping and spatial analysis to plan resource allocation, track assets, and communicate with stakeholders.
You need to understand market dynamics, property valuations, and neighborhood trends through the lens of location. Spatial analysis reveals patterns that tabular data alone cannot show.
We catalog every spatial dataset you have, identify gaps, and source external data (census, traffic, POI databases) needed to answer your questions.
We apply the right analytical methods for your problem, whether that means scoring locations, optimizing routes, or finding patterns on the map. Results are validated against real-world data before we present findings.
Results are presented on interactive maps that let your team explore, filter, and drill into the spatial patterns. No GIS expertise required to use them.
Spatial insights are connected to your existing workflows, whether that means embedding maps in dashboards, exporting to your CRM, or building a standalone application.
Our FlightPulse project demonstrates real-time geospatial visualization with interactive aircraft tracking built on Mapbox GL JS. Our LA 311 Dashboard shows how we transform 369K+ public service requests into an interactive map with clustered points, neighborhood comparisons, and spatial pattern analysis.
Every week without analytics is another week of decisions made on gut instinct. Book a free 30-minute call and we'll show you exactly where your data can drive revenue.
or email us directly at mazen@figmentanalytics.com