Analytics and dashboards for a contactless equipment rental platform.
SurfUp operates automated equipment rental pods at beach locations, launching first in San Diego with an upcoming expansion to Waikiki. As the business prepared to grow beyond its initial market, the team needed a way to track rental volume, revenue, equipment health, and partner performance across locations in real time.
As CPO and board member, Mazen led the development of SurfUp's analytics platform: admin and partner dashboards tracking rentals, revenue, customer behavior, and operations across every pod location.
The admin portal gives the internal team a single view of the entire business. The partner portal lets venue operators see their own performance data without asking for a report. Both update in real time as rentals happen.
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Real-time revenue dashboards broken down by location, time period, and equipment type. Clear visibility into what is earning and what is not.
Daily and hourly rental volume tracking, session duration analysis, and utilization rates per pod. Helps the team understand demand patterns and optimize inventory.
Per-location dashboards comparing pod performance across hotels, resorts, and partner venues. Identifies top-performing sites and underperformers.
User acquisition tracking, repeat rental rates, referral program analytics, and customer rating/review aggregation across all locations.
Damage report tracking, work order management, equipment availability monitoring, and audit logs giving the operations team full visibility.
Dedicated partner portal with location-specific performance data, revenue sharing visibility, and equipment status. Built to scale as SurfUp expands from San Diego to new markets.
SurfUp has been featured in major media outlets across San Diego and beyond.
SurfUp needed to go from "we think this location is doing well" to "we know exactly how every location performs, in real time." That is the same transformation we deliver for every client at Figment Analytics: turning scattered operational data into dashboards that drive decisions.
If your team is making decisions without real-time data, we can change that. Let's talk about what a dashboard could look like for your business.
or email us directly at mazen@figmentanalytics.com